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Helen of Troy Snares VapoSteam

The latest in P&G divestments.

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By: TOM BRANNA

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Helen of Troy Limited acquired the Vicks VapoSteam US liquid inhalant business from Procter & Gamble, which includes a fully paid-up license to the Vicks VapoSteam trademarks. In a related transaction, the company has also acquired a fully paid-up license of P&G’s Vicks VapoPad trademarks for scent pads in the US. The vast majority of Vicks VapoSteam and VapoPads are used in Vicks humidifiers, vaporizers and other health care devices already marketed by Helen of Troy. The transaction i...

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